Blink Taxis Ltd (“we”, “our”, “us”) is committed to protecting your privacy and ensuring your personal information is handled securely, lawfully, and transparently. This Privacy Policy explains how we collect, use, and safeguard your personal data when you use our taxi booking services, mobile app, website, or communicate with us through any other channels.

We are the data controller for the information processed in connection with our services.
Registered Office: 30 Ashwood Crescent, Barnton, Northwich, CW8 4NP
Privacy Contact: Director
Email: [email protected]

We are registered with the Information Commissioner’s Office (ICO) and comply fully with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Scope of This Policy

This policy applies when you interact with any of the following:

The Blink Taxis Ltd website

The Blink Taxis mobile application

Telephone calls, emails, SMS messages, or any communication with our office

Any booking made with us, whether online, via app, phone, or in person

This policy covers how we collect, store, process, share, and protect your personal and sensitive data.

Please read this policy carefully to understand how we manage your data.

2. Personal Data We Collect

We may collect and process the following information about you. This list is comprehensive and reflects both our own operational needs and the iCabbi software requirements.

Information You Provide to Us

Collected when you use our services, contact us, or create an account.

• Full name
• Address (where provided)
• Email address
• Telephone number
• Age or date of birth (where applicable)
• Login details (username/password)
• Booking details (pickup, destination, date/time)
• Additional travel requirements (flight numbers, luggage, child seats, accessibility information)
• Any correspondence or feedback you send us
• Information used to verify your identity (if required for account access)

Sensitive Data We Collect

We only collect sensitive data when necessary and with your explicit consent:

• Payment card details for processing secure transactions
  (Processed exclusively by Stripe and AirPay — we never see or store full card details.)
• Accessibility information, such as wheelchair use or presence of assistance animals
• Any medical or support requirements relevant to safe transport

Device & Technical Information

When using our app or website:

• Device type and identifiers
• Operating system, browser type, time zone, locale
• IP address
• Device crash logs and diagnostic information

Location Data

When using the app or website (if permissions granted):

• Live location to determine pickup points
• Journey tracking for driver assignment and dispatch accuracy

Log & Usage Data

• App pages viewed
• Website pages viewed
• Access dates and times
• Interaction with app features
• Cancellation records
• System performance data
• Transaction Information
• Booking history
• Distance travelled
• Charges applied
• Payment method (non-sensitive)
• Cancellations or no-show information

Information From Third Parties

We may receive information about you from:

• Payment providers
• Social media platforms (when interacting with our posts)
• Our dispatch provider (iCabbi)
• Airline or travel services if you share booking details with them
• Law enforcement (if required)

3. How We Collect Your Data

We collect data through:

• Our website’s online booking forms
• The Blink Taxis mobile app
• Phone calls, all of which are recorded for monitoring and safety
• Emails and written correspondence
• Social media interactions
• Third-party service providers (e.g., Stripe, AirPay, iCabbi)

Sensitive data is collected only when necessary and always securely.

4. How We Process Your Personal Data

We process data under the following lawful bases:

A. Necessary for the Performance of a Contract

To provide our taxi services, we must process personal data for:

• Creating and maintaining your account
• Processing and managing bookings
• Assigning and communicating with drivers
• Dispatch, journey tracking, and route optimisation
• Processing payments
• Contacting you about your booking
• Sending booking confirmations and receipts
• Providing customer support
• Ensuring your booking meets your requirements (accessibility, luggage, etc.)

Without this data, we cannot provide our services.

B. Compliance With Legal Obligations

We must process certain data to:

• Meet UK taxation, licensing, and regulatory duties
• Respond to law enforcement or government requests
• Assist with insurance or legal claims
• Meet record-keeping obligations under transport regulations

C. Legitimate Interests

We process data in ways that are necessary to operate our business safely and efficiently, including:

• Monitoring usage and service performance
• Preventing fraud and misuse
• Improving our website, app, and booking efficiency
• Ensuring safety of staff, drivers, and passengers
• Quality monitoring (via call recordings)
• Internal reporting and analytics
• You may object to processing based on legitimate interests at any time.

5. How We Process Sensitive Data

Sensitive data (e.g., card details, accessibility needs) is processed securely and only when necessary.

• All card payments are processed through Stripe and AirPay, both PCI-DSS Level 1 certified.
• We never store full card numbers, CVC codes, or expiry details.
• Sensitive information is restricted to authorised systems and encrypted where appropriate.

6. Who We Share Your Data With

We only share your data with trusted service providers necessary to deliver our services.

iCabbi (Taxi Alliance Software Ltd / Coolnagour Ltd)

Our cloud dispatch provider, who processes data required for booking, dispatch, and journey records.

Payment Providers

• Stripe
• AirPay

These providers process payments securely and independently.

Third-Party Service Providers

Where required, such as for:

• IT support
• Cloud hosting
• Customer communication tools
• Analytics services (anonymised only)

Law Enforcement & Regulatory Bodies

We may share data:

• When legally required
• To report fraud, abuse, or criminal behaviour
• To protect the safety of drivers, staff, and the public

Business Transfers (If Applicable)

If Blink Taxis Ltd or its assets are sold, customer data may transfer as a business asset.

We never sell your data.

7. International Transfers

If personal data is transferred outside the UK or EEA by our service providers, we ensure:

• Adequate safeguards are in place (e.g., Standard Contractual Clauses)
• Transfers comply with UK GDPR

8. Data Storage & Security

We use industry-standard security to protect your information, including:

• Encrypted systems
• Access controls and authentication
• Secure servers and hosting
• Call and email recording retention policies
• Regular audits and staff training

No system is 100% secure, but we take all reasonable steps to protect your information.

9. How Long We Keep Your Data

In line with UK regulatory expectations:

We retain personal and sensitive data for up to 7 years

from the date of your last booking or account deletion.

We may retain data longer if:

• Required by law
• Needed for insurance, regulatory, or legal purposes
• Relevant to an ongoing dispute or claim

10. Your Rights Under UK GDPR

You have the right to:

• Access your data
• Correct inaccurate information
• Request deletion (where applicable)
• Restrict processing
• Object to processing based on legitimate interests
• Data portability (structured data copy)
• Withdraw consent at any time
• Complain to the ICO

Requests can be made via:

[email protected]

Blink Taxis Ltd, 30 Ashwood Crescent, Barnton, Northwich, CW8 4NP

11. Age Restriction (Under 18s)

Individuals under the age of 18 must not create an account or register for our services.
We do not knowingly collect personal information from anyone under 18.
If you believe a minor has provided us with data, please contact us immediately.

We will delete such data as soon as reasonably possible.

12. Protection of Staff, Drivers & Operators

Blink Taxis Ltd operates a zero-tolerance policy toward abusive, threatening, or aggressive behaviour.

• Calls and messages may be used as evidence
• We may share such evidence with law enforcement
• In exceptional cases, communications may be disclosed publicly, but only where strictly necessary and lawful

13. Changes to This Policy

We may update this policy to reflect:

• Legal or regulatory changes
• Updates to our systems
• Service improvements

If changes are significant, we will notify you via email, app notification, or website.

14. Contact Us

For privacy concerns, data requests, or questions:

[email protected]

Blink Taxis Ltd
30 Ashwood Crescent
Barnton
Northwich
CW8 4NP

Your Privacy Matters to Us

Blink Taxis Ltd is committed to providing safe, reliable transport while protecting your personal information with the highest standards of security and transparency.